Sites & Strategy

Sites & Strategy Insights

Practical Thinking About How Digital Business Development Works.

Sites & Strategy examines websites as part of a larger business-development environment — how customers discover a business, develop intent, understand what it offers, establish confidence, take action, and what happens after they do. These Insights explore the decisions behind that process.

Customer JourneyFeatured Insight

Your Website and Social Media Have Different Jobs.

Social media can create attention and familiarity. Search can capture intent. A website can create deeper understanding and conversion. And what happens after someone responds belongs to another part of the customer-development process.

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